
We’re redefining what it means to plan — and to live — planfully.
The #PlanfulLife Movement is for anyone who believes celebrations should be joyful, not stressful. Whether you’re a busy mom, a nonprofit volunteer, a maid of honor planning a bachelorette weekend, a sorority sister organizing a house event, or simply someone who loves bringing people together — you belong here.
We’re creating a community where everyday hosts can feel inspired, supported, and confident. Together, we’re turning chaos into calm, checklists into connection, and stress into celebration.
As we launch Planful Event Kits this season, we’re inviting our very first community members — Founding Hosts — to help us shape the future of effortless celebration.
Our Founding Hosts will be the first to experience Penny, your Event Kit Concierge, when she officially launches on November 3rd. Penny’s first version helps match you with the perfect free holiday kits for Thanksgiving, Christmas, and New Year’s — making it easier than ever to plan beautiful gatherings without the stress.
As a Founding Host, you'll:
Get early access to Penny, your Event Concierge (launching Nov 3rd)
Enjoy exclusive free kits and planning resources
Receive special perks and discounts on future kits
Be part of defining Penny 2.0, coming early 2026
Get featured in our growing #PlanfulLife community
Help make hosting easier for everyone
Inspiration, mindset shifts, and hosting ideas to help you bring more joy and less stress to your holidays.


Say hello to Penny, your personal event planning sidekick. Think of her as your friendly, always-on guide to effortless hosting. Whether you’re planning Thanksgiving dinner or a cozy New Year’s Eve celebration, Penny helps you find the right Planful Kit for your event — complete with curated templates, checklists, and style inspiration.
Launching November 3rd, Penny’s first version (V1) will walk you through a quick interactive quiz to help match you with your perfect seasonal kit — no overwhelm, no endless searching, just simple, beautiful planning made easy.
But this is only the beginning.
Penny’s next evolution will go beyond seasonal kits — helping you plan every kind of event, from birthdays and bachelorettes to corporate retreats and fundraisers. She’ll be able to:
✨ Offer personalized timeline and décor suggestions
✨ Share insider tips from pro planners
✨ Help coordinate ideas, vendors, and add-ons
✨ Deliver tailored resources for any event style or scale

With over 25 years in the industry, Lacy’s journey started in advertising and marketing (BA in Advertising, MBA in Marketing). Trade shows in Las Vegas opened the door to large-scale event producing, and from there, she grew into managing corporate conferences, sponsorship activations, and experiences of every size. She later founded In Alignment Collective and Collective Cheers Tap Co., both rooted in her passion for authenticity and connection.
But over time, hustle culture took its toll. What once brought joy became exhausting to-do lists and late nights. “In Alignment” became not just a business name but her personal reminder to choose balance, authenticity, and joy over burnout.

With 20+ years in events, operations, hospitality, and marketing, Ellayna earned her B.S. in Sports/Entertainment & Event Management from Johnson & Wales University and studied abroad in Event Planning at the University of Galway. She advanced into leadership roles—from COO to Director of Operations—before founding Customer Quality Assurance and later The Savvy Digital Creators, blending digital strategy with event production.
Her strength has always been producing meaningful experiences, but like many women, she pushed herself to extremes—working long hours and believing she had to do it all to “earn” success. Burnout eventually taught her that real success is found in balance, boundaries, and leading with heart.

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What is Planful Event Kits?
Planful Event Kits was created to simplify the art of planning while bringing joy back to hosting. Founded by event and creative professionals with 45+ years of combined experience, Planful helps anyone — not just event planners — design meaningful gatherings with less stress and more style. Each kit combines curated templates, visuals, and checklists to make planning effortless and inspiring.
Why did you start Planful Event Kits and what is the #PlanfulLife Movement?
We started Planful to redefine what planning looks like. The #PlanfulLife Movement is about slowing down, being intentional, and creating with purpose — from your home to your celebrations. Our kits empower you to plan in a way that feels calm, creative, and fulfilling, turning every event into an experience that reflects your unique lifestyle.
How is Planful different from other planning tools or templates?
Unlike typical downloads or scattered inspiration boards, Planful Event Kits bring everything together in one place — editable templates, detailed timelines, planning guides, and custom mood boards. You no longer have to search across Pinterest, TikTok, or multiple websites for ideas. We do the curating for you, using decades of event expertise to help you plan confidently and beautifully.
How do Planful Event Kits work?
Choose your favorite free or premium kit, download it, and customize it using Canva, Google Docs, or Slides. Each kit includes editable templates, visuals, and ready-to-use planning tools — from checklists to décor inspiration — so you can bring your event vision to life in a simple, organized way.
Who are Planful Event Kits designed for?
Our kits are made for everyone — whether you’re a professional planner, small business owner, parent, or creative host. From weddings and birthdays to team events and dinner parties, Planful gives you everything you need to plan with ease and confidence, no experience required.
What types of kits are available?
We currently offer free seasonal digital kits — including Thanksgiving, Christmas, and New Year’s — available until December 31. In 2026, we’ll introduce premium digital kits, memberships, and physical event boxes that include everything you need to plan your event from start to finish.
How can I connect or share my ideas with Planful?
We love collaborating and hearing from our community! If you have an idea for a new kit, want to be part of upcoming memberships, or need help with downloads, contact us at [email protected].
Stay up to date by subscribing to our newsletter for quarterly releases of our magazine-style guides, filled with exclusive planning tips, free templates, and creative inspiration.